China's e-commerce giants, Alibaba and JD.com, removed D&G products from their online stores. Chinese people in Italy appeared at the brand's flagship shop in Milan, protesting and demanding refunds. Xinhua News Agency, China's state-run media outlet, asked foreign brands to respect the Chinese market. Posts with the Weibo hashtag #DGTheGreatShowCancelled have been read 870 million times. That afternoon, D&G announced that the Nov. An apology was also posted on D&G's official account, saying both accounts had been hacked and "we have nothing but respect for China and the people of China." Gabbana later wrote on Instagram that his account had been hacked - though his history of offensive comments meant his excuse was viewed with skepticism. D&G's Chinese brand ambassador, boy band star Wang Junkai, terminated his deal with D&G. Within two hours, hundreds of Chinese actors and models who were to walk the runway that evening had withdrawn. The screenshot went viral in China, along with the trending hashtag #boycottdolce. Just hours before the show, a fashion blogger shared a screenshot of an alleged chat between designer Stefano Gabbana and an Instagram user in which designer Gabbana appeared to call China a "country of " and "ignorant dirty smelling mafia." "If we don't kick D&G out of China now, there will be many other foreign brands trampling on our Chinese dignity!" said an angry netizen.ĭ&G removed the viral videos from Chinese social media within 24 hours of posting them. Some believe boycotting the brand is necessary. only show the brand's outdated view about China." "That's explicit racism," one person commented on Weibo. "Let's use these small stick-like things to eat our great pizza margherita," he instructs in another video. "Is it too big for you?" mocks the voiceover when the woman doesn't know what to do with the gigantic cannoli.
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The male voice proceeds to mansplain how to "properly" eat the dishes. With Chinese folk music playing in the background, a Mandarin-speaking voiceover kicks in: "Welcome to the first episode of 'Eating with Chopsticks' by Dolce & Gabbana" - pronounced incorrectly on purpose in a way that mocks Chinese speech. The videos feature an Asian woman in a lavish Dolce & Gabbana dress attempting to eat pizza, spaghetti and cannoli. In mid-November, Dolce & Gabbana, the Italian luxury fashion brand, launched three short videos on the Chinese social media network Weibo to promote its upcoming Shanghai runway extravaganza, dubbed "The Great Show," on Nov.
And of ancient traditions.Īnd as international brands seek to make money off of China, sometimes things go awry. Despite its persistent rural poverty, China is a country of new wealth.
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